What resonates is measurable, and therefore predictable.
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Emotional resonance data pulls your target markets into perspective giving you a clear line of sight for predictive behavior messaging. You know what will happen because you know what to say. You will have the answers to your most burning questions when the process is complete.
What Comes After Market Research?
Knowing WHY means you know the cause... WHAT does this affect?
(Each of our corporate studies can be taken as a stand-alone, but may serve a larger purpose if executed sequentially.)
As with many companies, departments can be plagued with debilitating issues of cynicism, personality conflicts, communication breakdown, and fractured vision on the companies value proposition.
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This chaos around your company
core values does not support the WHY behind your customers' purchasing habits and means that you now have the perfect inspiration for building our Values Arc. The WHY tells you WHAT and by WHOM.
You don't just measure your customer's resonance. You also measure the personality and characteristic traits of customer-facing employees.
Now that you know the value your customer is buying and the question of your supporting internal structure is on the table, here is the last big question:
WHO makes up that frontline, and WHAT values do they bring to meet the customer's need?
MSIS monitors changing market conditions keeping you ahead of shifts – far enough in advance to make a difference. Honest forecasts and plain language analysis describe current
conditions, trends and coming market shifts so you can make decisions on production, resourcing, capital expenditures, sales and marketing.
MSIS reports incorporate sophisticated analytical models to forecast market demand telling you WHERE we think the economy and your industry is headed.
How would you like to proceed?
Theorem PROCESS
Businesses invest millions in marketing and assessment research in order to have an edge in their markets.
But many times implementation is ineffective because the data does not
provide a pathway to actionable marketing strategy. Nor does it help to overcome departmental dysfunction and/or lack of intrinsic shared vision. Theorem offers you the opportunity to align your business values in a measurable way, quickly and affordably.
Theorem understands the nexus between your customers, corporate function, teams, and individual employees. We call it the Values Arc.
Knowing WHY your customers buy, adapting to what they value, and knowing which employees you should hire to meet both your customers' values and your company core values. This is the essence of a Value Proposition.
** For our durable manufacturing clients, Theorem offers market intelligence and forecasting models that allow your company to get out in front of a shifting market so you have time to react.
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Companies We Have Worked With
