Corporate
Function
Now that you own the WHY, how will knowing it change
the inside of your company?
Because you will have to synchronize your company's response in order to capitalize on these new found insights.
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The revelation of a measurable better way naturally causes an internal metamorphosis in order to attain it.
STUDY2
In 6 weeks, your company's corporate function will serve the customer's WHY in a coordinated calibrated fashion that synchronizes your value proposition and core values of the company.
PS. More than 4000 corporations know this is not fluff.
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The beauty of discovering the WHY behind your customers purchasing habits? It"s the perfect inspiration to building a healthy strategic team and resolving mitigating issues that handicap a company culture.
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An organization's leadership needs to know its people and the issues that are inhibiting performance.
A Target Market’s Emotional, Motivational and Preferential Purchase Reasons Must Be Supported.
This requires the external predictive marketing assessment to be followed by an internal assessment that takes the organization into consideration as a whole.
CASE STUDY
Kansas City, Missouri
300 Employees
Revenue $150 million
Bio: Geiger Ready Mix is a family-owned business that has been serving Kansas City’s construction needs for 100 plus years. They are currently the #1 ready-mix provider in Kansas City with 6 locations to ensure that ready-mix can reach any city location inside 30 minutes.
Steve McDonald Testimonial, Former CEO of Geiger Ready Mix
Problem: Geiger presented Theorem with several burning questions they were unable to answer. At the top of that list was, “why are we losing clients during our busy season only to have them return later because the job was botched by a competitor?” Geiger’s theory was their price per yard was potentially too high - being they are the price leader in Kansas City.
Solution: The result of the emotional resonance study revealed Geiger’s customers are primarily interested in “accuracy.” Theorem discovered that Geiger clients wanted the correct mix, on-time delivery, accurate ordering taking, quick order taking, and no onsite problems. These were the top 5 concepts for the Geiger. The study proved that Geiger is the best in town at all 5 of these concepts. So why were they losing bids? Concern about the price was virtually irrelevant. In fact, Geiger could have raised its price and not have any adverse effects. The reason they consistently lost bids was because of logistics at peak times. At these peak times, it was not the client that was saying no, it was Geiger saying no by virtue of the fact their resources were not meeting peak time needs. When a foreman calls to order mud he needs it when he needs it. Geiger recalibrated their overall resources to meet that need. In addition to knowing what the problem was, the CEO of the company now also has irrefutable truth for what the problem was NOT.