Problem: The market upheaval caused by COVID-19 was unprecedented. Traditional market models proved unreliable, leaving business in every industry without a reliable compass to navigate uncertain seas. Should they continue or cut production? Should they invest or maintain their cash position?
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Solution: Our team was briefing clients on the risks of COVID by February 14, 2020 depicting how the virus would impact the economic environment. Heeding our advice, companies began to shape their strategy on how to address the crisis and prepare for remote operations. After the market dip in April, May and June, a clear understanding of if and how the recovery would unfold remained elusive.
Economic Impact Graph
Attention turned to understanding the key economic factors and complex market dynamics shaping the recovery. Using the data available through July, the team developed a forecasting model looking out as far as the first quarter of 2022. Those initial projections produced in August proved to be 98% accurate over the ensuing months, providing unmatched clarity to our clients.
STUDY4
MSIS Market Force Behavior
By now you have likely had your fill of “bow tie” economists and analysts. Endless sets of data and charts that don’t leave you any better prepared than when you started. What business leaders need is honest forecasts and plain language analysis that describes current conditions, trends and coming market shifts so they can make decisions on production, resourcing, capital expenditures, sales and marketing.
Our strategic intelligence service forecasts industry activity 18-24 months in advance. Tailored to your specific company needs, the series of intelligence reports incorporates sophisticated analytical models to forecast market demand telling you where we think the economy and your industry is headed.
Market conditions are dynamic. The strategic intelligence service activity monitors changing market conditions keeping you ahead of shifts – far enough in advance to make a difference.
CASE STUDY