WHY Your Customers Buy. (and other burning questions you own the answers to)

There’s an attic in your house, and in the attic, there’s a box, and in the box, there’s a small bag, and in the bag, there are three puzzle pieces that will allow you to finish the picture puzzle you’ve been trying to complete for a long time. Well, it’s not an everyday picture, it’s a map you’ve been working on that when completed, will take you to a place you’ve always wanted to go.

You didn’t know these missing pieces were in the bag, in the box, in the attic. We're telling you now they’re there.

Until this moment, a burning question you have been asking yourself is, ‘where the hell are those missing puzzle pieces?’ And all this time you’ve owned them - they’ve been right upstairs. Now it’s time to exert an average amount of energy to climb the stairs, unlock the door, brush a few cobwebs away, unlock the box and open the bag to possess what you already own. You’re off to your destination!

In the same way, you’ve had other burning questions when it comes to understanding the missing links in your client and customer relationships. One of those big questions? What are the real reasons our customers buy from us?

Much like the missing puzzle pieces, we can tell you where the reasons are. In the minds of your customers, in the emotive part of their brains.

But instead of climbing stairs and unlocking doors, the way we get to these reasons is by asking questions. Not the kind of questions you're used to thinking about, that rate your quality of service on a scale of 1 through 10.

The questions that need to be asked are specifically designed. They have to fit like your keys fit the attic door and box to open them. They’re customized for your clientele or customer or donor base.

The answers are then segmented computationally in order to discover which concepts and messages are most emotionally resonant to your relevant populations. This gives you the map that takes you to the new level of knowledge you want to get to and you and your team will say to each other:

Our brand communication is OR is not in line with the messages that our customers want.
We know specifically how to differentiate our brand from the rest of our competitors.
We know the most effective message and medium to convert potential customers.
We know what kind of marketing and advertising efforts we should be engaging in.
We know the easiest way our new product or service will get traction.

There are other burning questions you’ve had about your marketing efforts, your clients or customers, the return on advertising spend, etc. Sitting here we don’t know the answers. But we know where they are and how to get to them.

You own them. And now you know where they are.

Take time today with your team to ask: